Sensory Branding

Sensory Branding · 16. November 2018
Gamification is not just there for us 'to have fun'. There is a real science behind proving we are more innovative and productive when not under stress! MULTISENSING+, Agnès Wiegand at Jacky Liu's Innovation Game
Sensory Branding · 16. October 2018
"Your product expectation determines your product reality!" Product Liking is not just based on a successful product sensory, it is related to the imaginative product expectation geared through the marketing-mix. Why? Because our brain doesn't make a difference between imagination and reality! MULTISENSING+, Agnès Wiegand, Sensory Branding Consultant | Insights Expert | Researcher

Sensory Branding · 04. September 2018
What does Sensory Synergy have to do with product success? Is it just a hype? or does it have a true sense?
Sensory Branding · 22. August 2018
Relax by disrupting the senses!

Sensory Branding · 14. August 2018
When it comes to buying, 5% of our decision is conscious, the rest (95%!) is subconscious. So what are these 95% about? MULTISENSING+, Agnès Wiegand, Sensory Branding Consultancy | Research
Sensory Branding · 04. April 2018
Understanding how sensorial perception leads to action can help us make better decisions. For product, brand and personal development. MULTISENSING+, Agnès Wiegand

Sensory Branding · 08. March 2018
What influences consumers' purchasing decision? In my 20 years of consumer insight research, I focused on brand/product emotionality and sensory perception. All studies conducted had one same common challenge: emotional (sensory) consistency!
Sensory Branding · 04. January 2018
Wussten Sie, dass ca. 80% der neuen Produkteinführungen 'flops' sind? Woran liegt es, dass manche Produkte eine langjährige Kundenloyalität gewinnen und andere nach gerade einem Jahr vom Markt verschwinden?

Sensory Branding · 20. October 2017
Do we only perceive fragrances through our nose? A recent study conducted by neuropsychologists at the Ruhr-University Bochum demonstrates that our brain preprocesses emotional visual information into our olfactory processing already before we smell an odor.
Sensory Branding · 10. October 2017
Your subconscious mind doesn't make the difference between reality and imagination! This is why you start salivating just by the thought of a sweet juicy fruit or cry when watching a sad movie...   Involving your five senses increases your emotional connection with any experience.

Show more