Gamification is not just there for us 'to have fun'. There is a real science behind proving we are more innovative and productive when not under stress!
MULTISENSING+, Agnès Wiegand at Jacky Liu's Innovation Game
"Your product expectation determines your product reality!" Product Liking is not just based on a successful product sensory, it is related to the imaginative product expectation geared through the marketing-mix. Why? Because our brain doesn't make a difference between imagination and reality!
MULTISENSING+, Agnès Wiegand, Sensory Branding Consultant | Insights Expert | Researcher
What influences consumers' purchasing decision?
In my 20 years of consumer insight research, I focused on brand/product emotionality and sensory perception. All studies conducted had one same common challenge: emotional (sensory) consistency!
Wussten Sie, dass ca. 80% der neuen Produkteinführungen 'flops' sind?
Woran liegt es, dass manche Produkte eine langjährige Kundenloyalität gewinnen und andere nach gerade einem Jahr vom Markt verschwinden?
Do we only perceive fragrances through our nose?
A recent study conducted by neuropsychologists at the Ruhr-University Bochum demonstrates that our brain preprocesses emotional visual information into our olfactory processing already before we smell an odor.
Your subconscious mind doesn't make the difference between reality and imagination!
This is why you start salivating just by the thought of a sweet juicy fruit or cry when watching a sad movie...
Involving your five senses increases your emotional connection with any experience.