Scent research often come across the question about perceived complexity. This is why Charles Spence's podcast by Berjé stroke me!
#scent #scentresearch #flavour #inspiration
MULTISENSING+, Agnès Wiegand, Scent Research & Consultancy
Gamification is not just there for us 'to have fun'. There is a real science behind proving we are more innovative and productive when not under stress!
MULTISENSING+, Agnès Wiegand at Jacky Liu's Innovation Game
"Your product expectation determines your product reality!" Product Liking is not just based on a successful product sensory, it is related to the imaginative product expectation geared through the marketing-mix. Why? Because our brain doesn't make a difference between imagination and reality!
MULTISENSING+, Agnès Wiegand, Sensory Branding Consultant | Insights Expert | Researcher
What influences consumers' purchasing decision?
In my 20 years of consumer insight research, I focused on brand/product emotionality and sensory perception. All studies conducted had one same common challenge: emotional (sensory) consistency!
Wussten Sie, dass ca. 80% der neuen Produkteinführungen 'flops' sind?
Woran liegt es, dass manche Produkte eine langjährige Kundenloyalität gewinnen und andere nach gerade einem Jahr vom Markt verschwinden?