Sensory Branding

Sensory Branding · 18. April 2019
Scent Research follows it's own rules. Understanding the mechanism of consumer-scent-perception is vital a successful scent research. MULTISENSING+, Agnès Wiegand, Sensory Consultancy & Research
Sensory Branding · 16. November 2018
Gamification is not just there for us 'to have fun'. There is a real science behind proving we are more innovative and productive when not under stress! MULTISENSING+, Agnès Wiegand at Jacky Liu's Innovation Game

Sensory Branding · 16. Oktober 2018
"Your product expectation determines your product reality!" Product Liking is not just based on a successful product sensory, it is related to the imaginative product expectation geared through the marketing-mix. Why? Because our brain doesn't make a difference between imagination and reality! MULTISENSING+, Agnès Wiegand, Sensory Branding Consultant | Insights Expert | Researcher
Sensory Branding · 04. September 2018
What does Sensory Synergy have to do with product success? Is it just a hype? or does it have a true sense?

Sensory Branding · 22. August 2018
Relax by disrupting the senses!
Sensory Branding · 14. August 2018
When it comes to buying, 5% of our decision is conscious, the rest (95%!) is subconscious. So what are these 95% about? MULTISENSING+, Agnès Wiegand, Sensory Branding Consultancy | Research

Sensory Branding · 04. April 2018
Understanding how sensorial perception leads to action can help us make better decisions. For product, brand and personal development. MULTISENSING+, Agnès Wiegand
Sensory Branding · 08. März 2018
What influences consumers' purchasing decision? In my 20 years of consumer insight research, I focused on brand/product emotionality and sensory perception. All studies conducted had one same common challenge: emotional (sensory) consistency!

Sensory Branding · 04. Januar 2018
Wussten Sie, dass ca. 80% der neuen Produkteinführungen 'flops' sind? Woran liegt es, dass manche Produkte eine langjährige Kundenloyalität gewinnen und andere nach gerade einem Jahr vom Markt verschwinden?
Sensory Branding · 20. Oktober 2017
Do we only perceive fragrances through our nose? A recent study conducted by neuropsychologists at the Ruhr-University Bochum demonstrates that our brain preprocesses emotional visual information into our olfactory processing already before we smell an odor.

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