Why understanding sensorial perception is important

Thanks to neuroscience, we know that about 95% of our decisions are made subconsciously and communication is to 80% non-verbal.
Call it 'unconsciousness', 'emotions' or 'gut feelings', all decisions go through our emotional-sensorial memory.

Understanding how sensorial perception leads to action can help us make better decisions.

For product, brand and personal development.


Sensing - Perceiving - Solving