Only 5% of our decisions are conscious.
So, how do you understand decisions your customers are not even aware of?
And how do you create new products, new services? Do you dig into your subconscious creative potential?
By using the sense of senses and emotional response, we go beyond the surface of the obvious to uncover subconscious reactions. Getting to the missing 95% is not only a matter of tools, its also about the passion of emotional decoding!
Consultancy in product development /innovation and user experience.
Bringing an outside view to your table. Discover and enhance the uniqueness of your user experience. Increase your success by creating emotional bonds.
High level of Expertise in sensory design consumer research/insights.
Uncover how consumers sense your products. Create research with actionable results and uncover holistic multi-sensory synergies/dissonances.
Awaken creative potential by activating or disrupting the senses.
Making brainstorming, round-table sessions, strategic or ideation processes more interactive-fun-fruitful.
Creativity inspires, inspiration creates.