Only 5% of our decisions are made consciously.
So, how to understand decisions we are not even aware of?
How to create new products, new services by digging into the subconscious creative potential?
Involve the senses and unlock emotional responses!
*sensorial = emotional perception of sensory
Consumer Experience consultancy
Consultancy in product development /innovation and consumer experience.
Bring an outside view to your table. Challenge current development processes. Streamline, simplify and keep track of the holistic impact and sensorial synergies.
Scent | Sensory
High level of scent and sensory expertise in FMCG consumer research.
Consumers evaluate products through ALL senses. Uncover the impact of scent. Disclose and dig into sensorial synergies/ dissonances.
Create research via a sensorial lens.
Creative Thinking workshops
Awaken creative potential by activating or disrupting the senses.
Unleash people's imagination and innovation potential. Make brain-storming, open discussions, strategic or ideation processes more interactive, participative and fun.