perceiving - sensing - decoding

using EMOTIONAL Involvement for better results!

Only 5% of our decisions are made consciously. 

So, how to understand decisions we are not even aware of?

How to create new products, new services by digging into the subconscious creative potential?


Involve the senses and unlock emotional responses!
We go beyond the surface of the obvious to uncover subconscious reactions.

Digging into the missing 95% is not only a matter of tools, it's also about the passion of sensorial* and emotional decoding!

*sensorial = emotional perception of sensory


Consumer Experience consultancy

Consultancy in development /innovation processes and consumer experience.


Bring an outside view to your table. Challenge current development processes to streamline, simplify and keep track of the holistic impact. Increase success by tracking sensorial synergies.

Scent | Sensory
Consumer Insights

High level of scent and sensory expertise in FMCG consumer research.


Consumers evaluate products through all senses. Uncover the impact of scent. Disclose and dig into sensorial synergies/ dissonances. Create research with actionable results via a sensorial lens.

Creative Thinking workshops

Awaken creative potential by activating or disrupting the senses.


Unleash people's imagination and innovation potential. Make brain-storming, open discussions, strategic or ideation processes more interactive, fun and fruitful.

Creativity inspires, inspiration creates.