perceiving - sensing - decoding

using EMOTIONAL Involvement for better results!

Only 5% of our decisions are conscious. 

So, how do you understand decisions your customers are not even aware of?

And how do you create new products, new services? Do you dig into subconscious creative potential?


By using the sense of senses and emotional response, we go beyond the surface of the obvious to uncover subconscious reactions. Getting to the missing 95% is not only a matter of tools, its also about the passion of emotional decoding!


Product Experience consultancy

Consultancy in product development /innovation and user experience.


Bring an outside view to your table. Discover and enhance the uniqueness of your product/brand. Increase your success by creating emotional bonds.

Sensory Marketing insights

High level of Expertise in sensory design consumer research/insights.


Uncover how consumers sense your products. Unlock emotional synergies/ dissonances. Create research with actionable results.

Creative Thinking workshops

Awaken creative potential by activating or disrupting the senses.


Making brainstorming, open discussions, strategic or ideation processes more interactive-fun-fruitful.

Creativity inspires, inspiration creates.