Creative-thinking workshops

staring LEGO® SERIOUS PLAY®!


"Don't look with your eyes, look with your feet. Don't think with your head, think with your hands"

Taiichi Ohno, Japanese industrial engineer and businessman


© Jan Jacob Hofmann Fotografie
© Jan Jacob Hofmann Fotografie

Unlock creativity to solve problems!

LEGO® Serious Play® (LSP). An innovative design-thinking methodology, highly effective in unleashing creative potentials!

Creative-Thinking Workshops help participants dig freely into the unknown, make abstract themes visible and find common solutions

Creative-Thinking Workshops

> break habitual thinking ('think with your hands')

> communicate via 3 levels (audition, vision, kinesthetic)

> unlock innovation and enhance creative performance

> bring strategic thinking a step forward!

The high personal engagement and respect of diverse opinions experienced in these workshops lead to a high level of commitment of all participants.

Building visions, goals, ideas and sharing/combining them with others.


for companies / teams

Creative Workshops

- Idea generation (ideation process)
- Goal setting
- Team building
- Leadership strategy
- Vision sharing
- Values and behaviour identification

"A great workshop, approaching questions we had in a completely new way! A great opportunity to involve all participants in a working but fun atmosphere."
SCHOTT, facilitation management

Agnes Wiegand - Scent | Sensory Research & Consultancy
© Agnès Wiegand

- Certified Lego® Serious Play® Facilitator -

for founders / independents

Positioning Workshops

- Professional vision
- U.S.P. navigation
- Customer benefit definition
- Target group definition

"If I had known before coming I'd be using LEGO bricks for this. I wouldn't have come, thinking I wasn't creative enough. That would have been a big error! I had so much fun and uncovered so much more about myself. This was just fantastic!" Heike, Touring operator




A structured process


[READING] How It All Began: The Origins Of LEGO® Serious Play®'

Published on February 9, 2019 | Roos, J. and Victor, B. (2018), "How It All Began: The Origins Of LEGO® Serious Play®", International Journal of Management and Applied Research, Vol. 5, No. 4, pp. 326-343.



[PODCAST] Unlocking Innovation with the Power of Play

CEO Emergn recently interviews Johan S. Roos



NEWSPAPER ARTICLE **in German**

'Geschäftsmodelle aus Legosteinen' Frankfurter Allgemeine Zeitung 19.12.2018

Die selbstständige Trainerin Agnès Wiegand nutzt auf den ersten Blick unübliche Methoden, um ihre Teilnehmer zu schulen. Anhand von Kinderspielzeug sollen Manager und Unternehmer ihr Firmenprofil verfeinern.