about my belief!
smell is not just a smell, it's an emotion.
A sound is more than noise, it's a mood-setter.
A name has a greater meaning than just letters aligned.
Brands, concepts, products or our environment are far more than just the sum of sensory components.
We perceive products, people, services via all our senses ALMOST SIMULTANEOUSLY!
Humans: The more senses are involved, the better we emotionalise, memorise, operate and think!
Products: The better the sensorial synergy (coherence), the stronger the emotional involvement (love) and the longer the success (loyalty)!
Cosmopolitan and convinced ambassador of Scent and Senses!
Born in France, raised in 5 different countries on 3 different continents, now living in Germany near Frankfurt.
Since I can think, my life has been centered around discovering the world and cultures through my senses. Just imagine discovering maple syrup at the age of six?! I didn't even have words to describe the most delicious thing I had ever tasted up to then!
After a degree in chemistry and a double degree in business marketing & management (F/D), I looked for a job that merged both my left and right brain
I found this in a boutique SCENT market research
company in Frankfurt (Sensanalysis). The projects were so unique and multi-facetted, that I stayed there 20 years. My main domain; international consumer insights studies
for global FMCG companies
such as Johnson & Johnson, Unilever, Wrigley, Edgewell, Reckitt Benckiser, Beiersdorf, etc..., Next to marketing/market research I coached, trained and coordinated research teams
around the world for scent/sensory research (USA, LATAM, EU, Asia,...). Check my profile on LinkedIn or Xing
Today, as an independent Consultant | Researcher | Creative Workshop Facilitator,
my vision is to share my unique expertise combining sensory, marketing, research and R&D insights.
[=>help increase consumer satisfaction, emotional bonding and long-term loyalty, reduce product development time, money and stress]
I have a solid network of professionals with sensory understanding.
Always looking for unconventional ways of digging deeper into the subconscious and generating better results/learnings, I am a fan of disrupting the senses to bypass the conscious mind.
That's how I discovered LEGO® SERIOUS PLAY® (LSP) and became a certified LSP Facilitator/ Trainer. I facilitate creative workshops for ideation processes, teambuilding, goal setting, vision development… to make thinking processes more fun and productive!
Solution Oriented Thinking - Actionable Recommendations - Structured - Networked, Interlaced Thinking - Strong Visualisation - Empathic - Authentic - Expands the research frame - Gets consumers to engage with all senses
"It is entirely possible that behind the perception of senses, worlds are hidden of which we are unaware."