Consumer Scent Perception

Independently if consumers truly smell a product (scent perception) or only imagine it's smell (scent expectation),

our olfactive brain doesn't make the difference.  In any case emotional (re-)actions are initiated!

 SCENT (smelled or imagined) triggers EMOTIONS and leads to ACTIONS!

Scent Research / Duftforschung
The mechanism of consumer-scent-perception


Agnès Wiegand,

Sensory Branding Consultant | Researcher | Insights Expert

Certified Lego® Serious Play® Facilitator

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