Independently if consumers truly smell a product (scent perception) or only imagine it's smell (scent expectation),
our olfactive brain doesn't make the difference. In any case emotional (re-)actions are initiated!
SCENT (smelled or imagined) triggers EMOTIONS and leads to ACTIONS!
Sensory Branding Consultant | Researcher | Insights Expert
Certified Lego® Serious Play® Facilitator
Fun & Inspiring Career-Choice-Coach