Sensory Marketing is the challenge!
* emotions released by the product sensory
Engaging your customer's senses makes your brand/product more emotional and loveable.
- Coke is recognised even when the bottle is broken.
- black round ears trigger the Disney mouse
- a blue round tin quickly evokes the Nivea cosmetic brand
But it is not just about the bottle, the ears or the blue colour. It's about the emotions triggered through the holistic sensorial synergy.
Enhance your customer's experience via multi-sensorial interaction. The more senses engaged, the better!
Challenge your current development processes via the sensorial lens. Streamline, simplify and keep track of your holistic impact and sensorial synergies inspiring your customer.
Add emotional expertise to your organization.
Extract of book recommendations:
Martin Lindstrom, Free Press: Brand Sense, sensory secrets behind the stuff we buy
Martin Lindstrom, Crown Business: buy . ology Truth and lies About What We Buy
Aradhna Krishna: Sensory Marketing, Research on the sensuality of products
Tina Müller und Hans-Willi Schroiff, Haufe Fachbuch: Warum Produkte floppen: die 10 Todessünden des Marketings