Consumer-centricity is the new challenge!

* emotions released by the product sensory

Today it is all about fulfilling consumers' identity construction and needs, not about claiming how great a product is.

- Coke is recognised even when the bottle is broken.

- black round ears trigger the Disney mouse

- a blue round tin quickly evokes the Nivea cosmetic brand

But it is not just about the bottle, the ears or the blue colour. It's about the emotions triggered through the holistic sensorial synergy.

Who is your target customer?

The modern (hybrid) consumer is no longer about the future. Recognizing them and their needs is essential for successful developments/innovations.

Bring an outside view to your table. Challenge current development processes. Streamline, simplify and keep track of your holistic impact and sensorial synergies inspiring your customer.

Challenge your customer knowledge and add emotional expertise to your organization.

HOW? Book my consulting expertise for… 
  • Coaching / knowledge-transfer in Sensorial Consumer-Centric Experience (sensorial decision-making process)
  • Workshops for target group definition 
  • Review of current sensory branding marketing strategies
  • Analysis of past product flops to help drive future success (failure culture, customer target review)
  • Ideation process combining cross-functional expertise (marketing - sensory - consumer insights)

Extract of book recommendations:

Martin Lindstrom, Free Press: Brand Sense, sensory secrets behind the stuff we buy

Martin Lindstrom, Crown Business: buy . ology Truth and lies About What We Buy

Aradhna Krishna: Sensory Marketing, Research on the sensuality of products

Tina Müller und Hans-Willi Schroiff, Haufe Fachbuch: Warum Produkte floppen: die 10 Todessünden des Marketings

Recommended lectures