Consultancy


Developing consumer-centric and (multi-)sensorial is the new challenge!


* emotions released by the product sensory

WHY?
Today it is all about fulfilling consumers' identity construction and needs, not just about defining how great a product is.

Holistic sensorial* experiences trigger long-term success!


- Coke is recognised even when the bottle is broken.

- black round ears trigger the Disney mouse

- a blue round tin quickly evokes the Nivea cosmetic brand

But it is not just about the bottle, the ears or the blue colour. It's about the emotions triggered through the holistic sensorial synergy.

Who is your target consumer today?

How emotional is your brand/product/service?
Going to the bottom of these questions helps define these right from the start and increase the chances of product success. Save time and money on the long run!

Bring an outside view to your table. Challenge current development processes. Streamline, simplify and keep track of your holistic impact and sensorial synergies.

Challenge your consumer knowledge and add sensorial expertise in your organization.



HOW? Book my consulting expertise for… 
  • Coaching / knowledge-transfer in Sensorial Consumer-Centric Experience (sensorial decision-making process)
  • Workshops bridging marketing, R&D and market research specifics
  • Review of current sensory marketing strategies
  • Analysis of past product flops to help drive future success (failure culture)
  • Ideation process combining cross-functional expertise (marketing - sensory - consumer insights)


Extract of book recommendations:

Martin Lindstrom, Free Press: Brand Sense, sensory secrets behind the stuff we buy

Martin Lindstrom, Crown Business: buy . ology Truth and lies About What We Buy

Aradhna Krishna: Sensory Marketing, Research on the sensuality of products

Tina Müller und Hans-Willi Schroiff, Haufe Fachbuch: Warum Produkte floppen: die 10 Todessünden des Marketings

Recommended lectures