in sensorial* consumer Experience
Add Scent/Sensory Expert Advice in your product development process right from the start.
Multi-Sensorial experiences trigger success!
Our Memories are strongest when linked to an emotion.
- Coke is recognised even when the bottle is broken.
- black round ears trigger the Disney mouse
- a blue round tin quickly evokes the Nivea cosmetic brand
But it is not just about the bottle, the ears or the blue colour. It's about the emotions triggered through the holistic sensorial synergy.
How emotional is your brand/product/service?
Have you ever 'smashed' your brand to check 'stand alone' emotional strengths and multi-sensorial (scent, texture, colour, size, shape,...) synergies?
Bring an outside view to your table. Challenge current development processes. Streamline, simplify and keep track of your holistic impact and sensorial synergies.
Include sensorial expertise in your organization.
Extract of book recommendations:
Martin Lindstrom, Free Press: Brand Sense, sensory secrets behind the stuff we buy
Martin Lindstrom, Crown Business: buy . ology Truth and lies About What We Buy
Aradhna Krishna: Sensory Marketing, Research on the sensuality of products
Tina Müller und Hans-Willi Schroiff, Haufe Fachbuch: Warum Produkte floppen: die 10 Todessünden des Marketings