Consultancy

in sensorial* consumer Experience


Add Scent/Sensory Expert Advice in your product development process right from the start.


WHY?

Multi-Sensorial experiences trigger success!

Our Memories are strongest when linked to an emotion. 

- Coke is recognised even when the bottle is broken.

- black round ears trigger the Disney mouse

- a blue round tin quickly evokes the Nivea cosmetic brand

But it is not just about the bottle, the ears or the blue colour. It's about the emotions triggered through the holistic sensorial synergy.

How emotional is your brand/product/service?
Have you ever 'smashed' your brand to check 'stand alone' emotional strengths and multi-sensorial (scent, texture, colour, size, shape,...) synergies?

Bring an outside view to your table. Challenge current development processes. Streamline, simplify and keep track of your holistic impact and sensorial synergies.

Include sensorial expertise in your organization.



HOW? 
  • Consultancy 
  • Coaching / knowledge-transfer in Sensorial Consumer Experience (sensorial decision-making process)
  • Workshops bridging marketing, R&D and market research specifics
  • Review of current sensory marketing strategies
  • Analysis of past product flops to help drive future success (failure culture)
  • Ideation process combining cross-functional expertise (marketing - sensory - insights)


Extract of book recommendations:

Martin Lindstrom, Free Press: Brand Sense, sensory secrets behind the stuff we buy

Martin Lindstrom, Crown Business: buy . ology Truth and lies About What We Buy

Aradhna Krishna: Sensory Marketing, Research on the sensuality of products

Tina Müller und Hans-Willi Schroiff, Haufe Fachbuch: Warum Produkte floppen: die 10 Todessünden des Marketings

Recommended lectures