Create a Powerful Sensory Marketing

Engage consumer's senses, create a strong emotional bond.

- Coke is recognised even when the bottle is broken.

- black round ears trigger the Disney mouse

- a blue round tin quickly evokes the Nivea cosmetic brand

But it is not just about the bottle, the ears or the blue colour. It's about the emotions triggered through them.

Enhance your consumer's experience via multi-sensorial interaction. The more senses engaged, the better!

Streamline, simplify and keep track of your holistic impact and sensorial synergies inspiring your consumer.

Add emotional expertise to your designs.

"As one of the few experts in sensory marketing, I ensure you engage consumer's senses for a successful emotional impact."
  • Consultancy (current sensory branding strategy review)
  • Ideation Workshops
  • Flop-Analysis via a sensorial lens to drive future success (failure culture!)
  • Speaker ('What the sense!')

Extract of book recommendations:

Martin Lindstrom, Free Press: Brand Sense, sensory secrets behind the stuff we buy

Martin Lindstrom, Crown Business: buy . ology Truth and lies About What We Buy

Aradhna Krishna: Sensory Marketing, Research on the sensuality of products

Tina Müller und Hans-Willi Schroiff, Haufe Fachbuch: Warum Produkte floppen: die 10 Todessünden des Marketings

Recommended lectures