Developing consumer-centric and (multi-)sensorial is the new challenge!
* emotions released by the product sensory
Today it is all about fulfilling consumers' identity construction and needs, not just about defining how great a product is.
Holistic sensorial* experiences trigger long-term success!
- Coke is recognised even when the bottle is broken.
- black round ears trigger the Disney mouse
- a blue round tin quickly evokes the Nivea cosmetic brand
But it is not just about the bottle, the ears or the blue colour. It's about the emotions triggered through the holistic sensorial synergy.
Who is your target consumer today?
How emotional is your brand/product/service?
Going to the bottom of these questions helps define these right from the start and increase the chances of product success. Save time and money on the long run!
Bring an outside view to your table. Challenge current development processes. Streamline, simplify and keep track of your holistic impact and sensorial synergies.
Challenge your consumer knowledge and add sensorial expertise in your organization.
Extract of book recommendations:
Martin Lindstrom, Free Press: Brand Sense, sensory secrets behind the stuff we buy
Martin Lindstrom, Crown Business: buy . ology Truth and lies About What We Buy
Aradhna Krishna: Sensory Marketing, Research on the sensuality of products
Tina Müller und Hans-Willi Schroiff, Haufe Fachbuch: Warum Produkte floppen: die 10 Todessünden des Marketings