Go beyond the obvious in your Consumer Research!
Integrate the sensory lens!
Product success lasts longer with an emotional synergy!
Create research by integrating a sensorial lens!
> Have you ever asked about the smell of a brand or the colour of a word?
This change of perspective brings deeper insights to
- understand emotional and functional decision-drivers,
- capture emotional product touch-points ('moments of truth'),
- uncover how to increase product experience,
- analyze data for sensorial optimization and concept fit
- achieve clear actionable results!
With 20+ years expertise embedded in scent and sensory marketing research, we have a deep understanding of the 'dos' and 'don'ts' when it comes to consumer research.
Uncover consumer loyalty and product emotionality in a completely new way!
Discover new opportunities via a fresh analytical view of existing data!
Digging into existing consumer reports with a more emotional/sensorial perspective helps to extract strategic learning or open spaces going beyond the obvious.