Consumer Research


Go beyond the obvious in your Consumer Research!

Integrate the sensory lens!


WHY?

Product success lasts longer with an emotional synergy!

  • Use research to reach out for the hidden 'whys' and uncover emotions. 
  • Change perspectives and get more out of you research by adding the sensorial point of view.

HOW?

Create research by integrating a sensorial lens!

> Have you ever asked about the smell of a brand or the colour of a word? 

This change of perspective brings deeper insights to

- understand emotional and functional decision-drivers,

- capture emotional product touch-points ('moments of truth'),

- uncover how to increase product experience,

- analyze data for sensorial optimization and concept fit

- achieve clear actionable results!

With 20+ years expertise embedded in scent and sensory marketing research, we have a deep understanding of the 'dos' and 'don'ts' when it comes to consumer research. 



Uncover consumer loyalty and product emotionality in a completely new way!


Book my expertise in…
  • Market Research Consultancy 
  • International Interim  Project Management
  • Qualitative Research Skills 
    - moderation (e.g. creative sensorial focus groups)
    in-depth interviews
    consumer journey,
    - in homes
  • Questionnaire design (capturing the ideal product profile, smashing brand/product elements,...)
  • Report-Writing

Discover new opportunities via a fresh analytical view of existing data!

Digging into existing consumer reports with a more emotional/sensorial perspective helps to extract strategic learning or open spaces going beyond the obvious.