Consumer Research

Go beyond the obvious in your Consumer Research!

Integrate the sensory lens!

Product success lasts longer with an emotional synergy!

  • Reach out for the hidden 'whys' and uncover emotions. 
  • Change perspectives and get more out of your research
  • Add a sensorial point of view.

Add a sensorial lens in your research!

> Have you ever asked about the smell of a brand or the colour of a word? 

Bring deeper sensorial insights to

- understand emotional and functional decision-drivers,

- capture emotional product touch-points ('moments of truth'),

- uncover how to increase product experience,

- optimize the concept fit,

- achieve clear actionable results!

With 20+ years expertise embedded in scent and sensory marketing research, we have a deep understanding of the 'dos' and 'don'ts' when it comes to consumer research. 

Uncover consumer loyalty through product emotionality!

I add the multi-sensorial perspective in all my research services!
  • Market Research Consultancy 
  • International Interim Project Management
  • Moderation (creative sensorial focus groups | in-depth interviews | consumer journey | in homes)
  • Sensorial Questionnaire Design (capturing the ideal product profile, smashing brand/product elements,...)
  • Report-Writing

Discover new opportunities via a fresh analytical view of existing data!

Digging into existing consumer reports with a more emotional/sensorial perspective helps to extract strategic learning or open spaces going beyond the obvious.