Create Consumer Research via the sensory lens for deeper results!
A Consumer Bond or product emotionality can be uncovered in a new, deeper way through a 'sensory' perspective.
Uncovering emotions, means reaching out for the hidden 'whys'.
Have you ever asked about the smell of a brand or the colour of a word? Adding the scent or sensory lens in consumer research helps to better
- understand emotional and functional decision-drivers,
- capture emotional product touch-points ('moments of truth'),
- uncover how to increase product experience,
- analyze data for sensorial optimization and concept fit
- achieving clear actionable results!
Create your research via a sensorial lens!
Get the most out of your studies.
With 20+ years expertise embedded in scent marketing research, we have a deep understanding of the 'dos' and 'don'ts' when it comes to product research.