Sensory synergy is key to emotions.
Deep dive into the product emotionality.
Go beyond the obvious!
> Have you ever asked about the smell of a brand or about the colour of a word?
Sensorial insights help
- understand emotional and functional decision-drivers,
- capture emotional touch-points ('moments of truth'),
- uncover how to increase product experience,
- optimize the concept fit,
- achieve clear actionable results!
Discover new opportunities via a fresh analytical view of existing data!
Digging into existing consumer reports with a more emotional/sensorial perspective helps to extract strategic learning or open spaces going beyond the obvious.