"What the hand does the mind remembers."
"I'd like to increase customers' long-term loyalty."
"How can I capture the unobvious to increase consumers' product emotional involvement?"
Consumer Research & Principles
When do you get your best ideas?
Under the shower? In a relaxed setting? Or during a meeting, when being under pressure?
What about having meetings that are more fruitful, generate creative outcomes, deliver actionable results and are fun too?
Try thinking with your hands! Try Lego® Serious Play®.
This Creative Thinking methodology focuses attention, unleashes creative potential and makes solutions visible.
What else? The process
- breaks habitual thinking, through serious play
- facilitates communication and team work
- activates the senses for deeper sensing (sight - sound - touch)
- enhances innovation and performance
- brings strategic thinking a step forward
This is about augmented thinking!
Build your visions, goals, ideas,... with Lego® Serious Play®.