Scent | Sensory Insights
Include Scent/Sensory Research Expertise in your FMCG surveys right from the start.
Because product perception is a complexe sensorial perception.
Digging into sensory requires knowledge. It's not just about tools.
Uncovering multi-sensorial interactions means reaching out for the hidden 'whys'.
Make your research more scent | sensory-driven by
- understanding consumers' emotions driving decisions,
- capturing products' emotional touch-points,
- uncovering how to increase (emotional) product experience,
- analyzing data for sensorial optimization and concept fit
- achieving clear actionable results!
Create your research via a sensorial lens and get the utmost out of it!
With 20+ years expertise embedded in scent marketing research, we have a deep understanding of the dos and don'ts when it comes to product research.