Cosmopolitan and convinced ambassador of the senses!

Sensory Branding Consultant
© Agnès Wiegand

Born in France, raised in 5 different countries on 3 different continents, now living in Germany near Frankfurt.

Since I can think, my life has been centered around sensing the world and cultures through my senses. Just imagine discovering maple syrup at the age of six?! I didn't even have words to describe the most delicious thing I had ever tasted up to then!

After a degree in chemistry and a double degree in business marketing & management (F/D), I looked for a job that merged both my left and right brain activities. I found this in a boutique scent market research company in Frankfurt (Sensanalysis). The projects were so unique and multi-facetted that I stayed there for 20 years. My main domain; international consumer insights studies for global FMCG companies such as Johnson & Johnson, Unilever, Wrigley, Edgewell, Reckitt Benckiser, Beiersdorf, etc..., Next to marketing/market research I coached, trained and coordinated research teams around the world for scent/sensory research (USA, LATAM, EU, Asia,...). Check my profile on LinkedIn or Xing

Today, as an independent Sensory Branding Consultant | Consumer Insights | Researcher, my vision is to share my unique expertise combining sensory, marketing, research and R&D insights with my clients to help increase consumer satisfaction and product emotional bonding, while reducing product development time, money and stress. Increase your long-term consumer loyalty via emotional coherence!

I have a network of professionals with sensory understanding I can get back to, whenever needed.

Always looking for unconventional ways of digging deeper into the subconscious and generating better results/learnings, I am a fan of disrupting the senses to bypass the conscious mind, increase fun and unlock creativity.

That's how I discovered Lego Serious Play (LSP) and became a certified LSP Workshop Facilitator/Trainer. I facilitate creative workshops for ideation processes, teambuilding, goal setting, vision development… make your business strategic meetings more productive and fun!

Stimulate the Senses - Awaken Emotions

Win Customers' Hearts


Solution Oriented Thinking - Actionable Recommendations - Structured - Networked, Interlaced Thinking - Strong Visualisation - Empathic - Authentic - Expands the research frame - Gets consumers to engage with all senses